A native of China, beauty bush is hardy in USDA zones 4 through 8, and the tubular or bell-shaped flowers that produce nectar make it a favorite of hummingbirds and bees.
You'll get better blooms in full sun, but better foliage color in partial shade. If attracting pollinators is your goal, give it sun so it can produce the most profuse blooms.
It’s easy to take care of and does fine in average, well-drained soil. Once the plant is established, you won't need to worry about watering it unless drought conditions ensue.