Whatever Happened To The Scrubbie Faucet Attachment After Shark Tank Season 12?
There is nothing quite like The Scrubbie faucet attachment on the market — unless you ask Lori Greiner. Then, it's a bit too close in marketing to one of her wildly successful investments from an earlier season, the Scrub Daddy. Regardless, there's no denying that The Scrubbie can help make cleaning all types of messes, both indoors and out, more convenient than ever before by attaching a durable cleaning sponge directly to the source of the water — whether that's a kitchen sink sprayer, pull down faucet, or garden hose.
Jeff Dakin is credited as being the originator of the idea behind The Scrubbie after using the hose attachment of his kitchen sink to scrub food off of dirty dishes. The idea inspired him to maximize that potential 2-in-1 convenience by attaching a sponge directly to the sprayer, with the notion that the sponge being attached directly to the source of the water allows for a free hand — and less wasted water — when cleaning. After successfully selling the initial pitch to his friends and eventual business partners Tyler Kessler and Matt Hosey, Dakin's idea came to life with the creation of The Scrubbie, which officially launched in 2019.
After what turned out to be relatively modest sales numbers (as the creators begrudgingly revealed in their episode), The Scrubbie got the chance to make its television debut in Season 12, Episode 22 of "Shark Tank." Despite ultimately not being able to impress any of the Sharks with their pitch, The Scrubbie has still gone on to find success.
What is The Scrubbie?
By attaching directly to the source of the water, The Scrubbie universal cleaning attachment allows you to easily clean indoors and outdoors without wasting unnecessary water and without requiring the use of both hands. Despite the simplicity behind the idea of The Scrubbie, there seemed to be little on the market in terms of a cleaning attachment that secures directly to a water source. The individuality of the product and the convenience behind the idea is why Jeff Dakin, Tyler Kessler, and Matt Hosey, or "The Side Hustle Homies," as they call themselves, note The Scrubbie as being worth investing in.
With the ability to attach to any kitchen faucet or sink sprayer, The Scrubbie can be used to clean dishes or sanitize the sink itself. It can also be attached to a garden hose for use outside, where it can easily and conveniently clean car wheels and tires, bicycles, windows, patio furniture, and other large-scale items. The single-handed nature of the product also allows you to deep clean using hot water without burning your hand, as you can hold the sprayer and scrub all without ever coming into direct contact with the water.
The Scrubbie claims it can easily be attached to faucets and garden hoses in a matter of seconds without using tools, appealing to renters and homeowners of all experience and knowledge levels. With one scratchy, abrasive side and one softer, spongier side, this product is designed to tackle all kinds of messes.
The Scrubbie on Shark Tank
Opening their pitch to the Sharks, The Scrubbie founding trio states that they are seeking a $100,000 investment in exchange for a 10% stake in their company, putting the value of their company at $1 million. Upon first glance, Kevin O'Leary notes that the sprayer attachment is ugly and too industrial looking. The trio justified the simplistic look of The Scrubbie as being the reason behind their low margins and inexpensive manufacturing costs. The founders of The Scrubbie reveal to the Sharks upon further inquiring that they have a utility patent on their product, as well as one that is pending.
After several awkward moments of skirting around the Sharks' questions regarding specific sales numbers in the year since their launch, the Side Hustle Homies eventually revealed that they only had a total of $13,000 in that year and in the year since, due to what they say was a lack of funds for marketing or the ability to properly reach the audience they want in order to make sales. This revelation comes to the dismay of all of the Sharks and eventually causes them all to drop out. Lori Greiner provided an additional reason, citing her annoyance with the similarity in marketing to a previously successful investment she made in Scrub Daddy. However, the trio noted that the similarity in logo is completely coincidental. She notes that in addition to the sales numbers, she is also out due to her concerns about potential confusion between the two products.
The Scrubbie after Shark Tank
Despite not being able to make a deal with any of the Sharks, The Scrubbie has seen a lot of success since first entering the tank. While many companies inevitably fail without the funding and help from the Sharks, Jeff Dakin, Tyler Kessler, and Matt Hosey have fortunately managed not to become one of them.
The company is still operational, having recently announced a relaunch of its initial product, called The Scrubbie 2.0. The newly designed version of The Scrubbie claims to be more durable, better at cleaning, and easier to fit onto your faucet and hose attachment than its predecessor. You can pre-order The Scrubbie now from the company's website. With a normal price of $24.99, you can pre-order it for a discounted rate of $19.99. Refill sponges for The Scrubbie are based on a bi-monthly subscription service. For $9.99 every two months, subscribers will get three Scrubbie replacement sponges.
Despite their claim to the Sharks of not being able to achieve the level of marketing, they wanted to in the days since their launch, it looks as though being on Shark Tank has helped them reach elevated levels of publicity and notoriety.
What's next for The Scrubbie?
With their announcement of the upcoming launch of their new and improved product, The Scubbie 2.0, it's clear Jeff Dakin, Tyler Kessler, and Matt Hosey have big plans and big hopes for the growth and expansion of their brand. Despite modest sales in the initial year after their launch, The Scrubbie's net worth is reported to be $1 million by the end of 2023, indicating an influx of sales since its initial appearance on "Shark Tank."
With the re-launch of its initial product and the upcoming availability of The Scrubbie 2.0, the company seems to be upping its marketing and online presence, particularly on its TikTok account, where they appear to be extremely active. Dakin also appeared on a recent Apple podcast episode of The Shark Tank Effect Show, where he discussed his time on the show and teased the release of The Scrubbie 2.0.
The company hasn't posted on Instagram since December 2022. Prior to recently sharing a link to Dakin's podcast with the Shark Tank Effect Show, the company hadn't posted on its official Facebook page since the end of 2021. Despite their inconsistency with posting to their social media accounts, their active, consistent posting on their TikTok account indicates that the company has plans to expand by appealing to a larger, potentially younger audience through the use of creative marketing using popular trends and sounds.