The Febreze 2025 Scent Is Here, And It's All About Warmth And Serenity

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Spring has sprung — which means it's time for Febreze to unveil its scent of the year. Since 2022, the company has evaluated the latest fragrance and home decor trends to release an air freshening product that captures the year's vibe. In past years, Febreze has highlighted themes like playfulness and nature, inviting people to refresh their homes with scents like "Mountain" and "Romance & Desire." But this year, it's leaning into the collective desire to make your home feel more warm and cozy.

The scent is called "Vanilla Suede," and with notes of "velvety-rich vanilla, sultry mahogany, and golden amber," it evokes a rich, calming vibe. In Febreze's announcement, the company said it wanted to tap into the trend of "JOMO," or the joy of missing out. Unlike its cousin FOMO, the fear of missing out, JOMO gives people permission to slow down, escape the chaos of everyday life, and embrace the oasis they've created at home. Febreze isn't the only one to recognize this trend — it was also the theme of Benjamin Moore's warm color of the year for a cozy 2025, a cinnamon slate designed to make rooms feel familiar and welcoming.

Febreze has launched its new fragrance in two of its product lines: the Febreze PLUG and the canister form of Febreze air freshening spray. Plug-in air fresheners (as well as other passive fresheners, like reed diffusers and toilet bowl cups) are designed to release a steady stream of pleasant scent to keep rooms smelling continually fresh. They're excellent for frequently trafficked areas like entryways, so you (and your guests!) are always welcomed with a nice aroma upon arrival. Put it near a fan or a vent, and you'll get even more bang for your buck since the airflow will help distribute the scent. The canister air freshener version of Febreze's Vanilla Suede (as well as other freshening spritzes) are useful when a room needs a quick pick-me-up in the form of fragrance.

Shoppers have been trying out the Vanilla Suede scent in both its product forms, and so far, it seems to be a hit. A TikTok reviewer called the fragrance "luxurious," and one Amazon reviewer said using it was like "walking into your favorite scent store." Others noted that this isn't just another vanilla scent — the mahogany and amber really break through, too. Some suggested it for people who want to avoid an overly floral or sweet scent, calling it smooth and warm with a hint of musk. You can give it a try anytime, or wait to see what trends the company picks up on for next year's scent.