IKEA's New Design Collaboration Is Going To Turn Heads In Fall 2025

Set to launch in fall of 2025, IKEA has announced a new partnership with Swedish designer Gustaf Westman that promises to make his high-concept design available to mass market consumers. For those who may not be familiar, Westman is the 28-year-old design prodigy behind the viral Curvy Mirror, which arguably ignited the popular squiggly interior design trend of 2024. Known for his playful aesthetic that blends The Memphis Group influences of the 1980s with contemporary minimalism, Westman has developed quite a following among design fans and celebrities alike. In terms of style and design, Westman's partnership with IKEA represents a bold new direction for the home furnishing giant. IKEA's collaboration with the young Scandinavian designer could also signal a move to attract a younger demographic to the brand.

The upcoming collection will feature Westman's signature curvaceous forms and pastel color palette. Early reports suggest the collaboration will be centered around the holidays and include both furniture pieces and decorative accessories. In a release from IKEA, Westman shared, "For me, this is an opportunity to turn traditional holiday aesthetics on their heads by introducing a sense of playfulness and boldness. This is my interpretation of holidays, it's a new design for a new generation." He went on to explain that holidays are all about "getting together with friends and family, regardless of how you define them."

IKEA's collaboration with Gustaf Westman represents more than just another designer partnership; it's a fusion of coveted avant-garde design with IKEA's mass-production expertise. Westman's signature style of exaggerated curves and nostalgic color blocking almost challenges IKEA's typically streamlined and minimal aesthetic. It's safe to assume we'll see some reinterpretations of Westman's most iconic pieces — like his curvy mirror and chunky plates — adapted for flat-packs and smaller living spaces. The collection will also most likely feature his distinctive color palette, including soft blues, pinks, yellow, and red applied to both small decor items and larger furniture pieces.

IKEA has always offered great renter-friendly finds that are perfect for small apartments, but what makes the collaboration particularly interesting is its potential to create more affordable designer pieces for the masses. Westman's original pieces can be priced in the thousands, but the IKEA versions will likely make this aesthetic more accessible for budget-conscious homeowners and apartment renters. This partnership also demonstrates the company's continued push toward brighter, more personality-driven designs, like the recent 2025 IKEA colorful and clean spring collection. With Westman's strong social media presence and IKEA's global reach, the fall 2025 launch has the potential to be one of the most highly anticipated design moments of the year.