What's The Most Popular Power Tool Brand In The US?

Nowadays, your first power tool can practically define your entire kit for the foreseeable future. With battery systems interconnecting tools within each brand, you can't afford to pick a label that doesn't stack up, especially when you're getting the power tools first-time homeowners need to manage common DIY jobs. The rechargeable setup is convenient in many ways. On the other hand, it also puts pressure on your first purchase, even if it's something as minor as a drill. The right choice comes from quality research. While there are several points to weigh, one of the most straightforward places to start is with popular opinion. Which power tool brands are capturing the hearts of consumers, and why are they making a name for themselves?

At the top, you'll find the familiar yellow-clad power tool company that's been powering homeowners and professionals through projects since 1924 — DeWalt. Fortunately, with so much tight competition and a more discerning public, it's hard for power tool companies to succeed with a bad product. For the most part, any brand loyalty feels typically well-founded. While many names have their specialty, DeWalt has arose as a top solution to fill out an arsenal. 

DeWalt's parent company, Stanley Black & Decker, is at the forefront of innovation and unsurprisingly a leader among power tool manufacturers. With new partnerships opening them up to convenient AI features, it's poised to maintain its spot at the top. But while Stanley Black & Decker gets the credit as the parent brand competing with leaders like Makita and Bosch, it's primarily the DeWalt line that's pushed the umbrella's success.

According to Lifestory Research, DeWalt is the most trusted power tool brand in America, a title it held for four straight years. As a professional brand, its premium-priced equipment competes value-wise with top-quality brands like Milwaukee and Makita. In a Pro Tools Review survey, those three led the competition, though DeWalt only landed at third place overall. DeWalt earns its reputation as one of the best power tool brands because of its durable, high-powered woodworking and construction tools. The brand leans on the 20V MAX XR Brushless technology behind its battery-powered line, with items like their torque wrench earning top marks for their rapid action and efficient power.

While DeWalt reigns supreme among premium power tools, Stanley Black & Decker is no slouch on the other end of the spectrum, offering some of the most affordable power tools worth buying. Among value, beginner-focused brands, Craftsman is arguably the most trusted name because of user-friendly features and comfortable designs. In Lifestory's study, Craftsman landed just behind DeWalt for four years running. Meanwhile, a Home Improvement Research Institute found the brand reached the number one spot over 200 times among 225 product categories over 10 years. The next closest brand, Stanley, only held the spot 111 times. While it's hard to miss with most brands, the lesson may be that you can't go wrong when you choose a Stanley Black & Decker line, like DeWalt.