How To Incorporate The Jam Girl Summer Trend Into Your Home Decor

There's something about picnics in the park, the warm sun hitting your skin, and sharing laughs (and scrumptious jam puff pastries) with good company that makes summer a special time of year for so many. If you're one of those who consider themselves a true summer devotee, it might behoove you to know you can preserve these summer vibes (no pun intended) in a bottle with the latest "jam girl" aesthetic trend — or at least get pretty close — in your own home decor. Also called "jamcore," this aesthetic is all about employing nostalgic elements, such as gingham, vibrant blues and reds, and other staples typically found in a summer homestead setting, into corners of your home. But unlike the decor you'd need to nail the summer camp aesthetic, "jam girl" embraces a feminine flair.

Aesthetically speaking, you can think of "jam girl" as an extension of the cottagecore decor or bohemian style, using natural materials and taking advantage of summer colors and patterns. But the jam girl aesthetic is more than just ruffles, gingham, and delicious pastries (although they are key here). As a concept, the jam girl aesthetic underscores the importance of relaxation and slow, intentional living that evoke a sense of nostalgia. It's no wonder why you tend to feel generally happier during the summer season — studies have shown that longer days and more exposure to sunlight can revive serotonin and prompt a positive boost in your mood. That said, there are some design elements to keep in mind to bring "jam girl" to life in your home.

Whether you're dressing up your living room or bathroom, the fun, vibrant, and summery elements of "jam girl" are sure to brighten up different areas in your home. You may consider incorporating ripe reds and bright blues as accent hues for entryways or powder rooms. If you're feeling extra whimsical, a playful citrus or summer fruit wallpaper could be a gorgeous backdrop for kitchens and entryways. You don't have to stick with reds or blues if that's not your vibe; instead, think of cozy berry hues, like a deep purple. Since sweet treats are the cornerstone of this trend, the kitchen is the perfect place to bring the "jam core" aesthetic. Gingham placemats or dining chairs, hanging fruits, and fruit-patterned drapes and curtains are all effortless ways to emulate "jam girl". You may also want to add other homestead elements, such as natural materials like wicker, rattan, and macrame, to soften up your home decor.

What's more, you may consider incorporating decor elements to your patio and backyard, as outdoor living is a major theme for this trendy aesthetic. Think, string lights and bohemian wicker outdoor seating. You may also devote an area in your patio for picnics by  investing in something like strawberry-patterned outdoor rugs and cushions, or by DIYing a picnic table for entertaining guests. It's worth noting that because "jam girl" embraces slow, conscious living, that concept applies in how you consume your products. Consider thrifting these items or popping into your local home furnishing store.