What's The Most Popular Appliance Brand In The USA?

Appliances are among the most significant inventions ever made due to their lasting impact on household chores and improving quality of life. Appliances increase productivity as well as automate and manage daily tasks thereby making household jobs easier and more convenient. Within the United States, there is a large selection of appliance brands available on the market, with some considered the most trusted and reliable appliance brands, and among these are two that stand out the most: Samsung and Whirlpool.

The first pick comes from J.D. Power, where it names appliance maker Samsung as the most popular based on customer satisfaction surveys. In contrast, IBISWorld indicates Whirlpool as the brand with the biggest market share for 2025. Additionally, other market research companies, including Openbrand, and The Farnsworth Group, show that both Samsung and Whirlpool are consistently in the top 10 brands based on unit sales and revenue.

In addition, in several lists of the top-performing appliance brands for this year, Samsung and Whirlpool are again among the highest rated. What's important to note from these rankings is that other brands are also mentioned, including KitchenAid and Maytag, both of which are owned by Whirlpool. This is where Whirlpool may have an edge over Samsung because, in a broader sense, the positive ratings of its other brands impact its own popularity.

Samsung appliances steadily gained popularity in the U.S. due to Samsung's emphasis on cutting-edge features, technology, and a powerful brand presence headlined by its mobile devices. In addition, its SmartThings platform, which enables users to connect and control its appliances, further enhances its tech appeal. 

Whirlpool, on the other hand, is an established brand, a large company, and as indicated earlier, owns several other brands including Maytag, KitchenAid, and Amana. With several known brands under its portfolio, Whirlpool has been in existence for over a hundred years, and half of its worldwide sales come from North America. 

The U.S. appliance market is projected to grow to over $90 billion in the next five years. This increased demand is due to technological developments, increased disposable incomes, and shifting buyer preferences to more advanced and energy-efficient appliances. As more products become available, it's important to know which brands have proven durability and which are unreliable appliance brands that consumers should steer clear of. Every year, new features are integrated into appliances, making them smarter and more efficient. Choosing what brand to use or buy is easy due to the available information about each company, but more importantly, the brand should align with needs, budget, and personal style preferences. Samsung and Whirlpool are excellent brands, as both have consistently achieved high reviews and rankings, and one cannot go wrong with either.