What Is The Most Reliable Tv Brand Of 2025?

As the leading country in terms of revenue generation for the television industry, the United States is a good measure of which TV brands are performing well in terms of sales. However, determining the most reliable TV brand goes beyond just pure sales and consumer demand. Although sales are important, it's the quality of the product that ensures the longevity of the business. High-quality products lead to long-term trust, fuel recommendations, and yield higher returns on investment (ROI). This is why word of mouth is regarded as a better tool to attract customers than other forms of advertising. It is also for the same reason that many modern consumers turn to reviews before purchasing, to ensure that they're getting their money's worth.

There are many mistakes one can make when buying a TV for the home. The worst of which is splurging on a unit from unreliable TV brands that should be avoided at all costs. To prevent this from happening, it makes sense to buy one from the most reliable TV brand. Based on expert opinions, user reviews, and customer surveys, Samsung is the brand that readily stands out, not only because it equips its TV units with the latest display technologies, but also because its televisions are generally built to last or are more durable than many others. As a result, Samsung's flagship TVs and offerings for the low-end and mid-tier segments are consistently recognized as among the highest-quality and most dependable products on the TV market.

Samsung has been manufacturing a variety of must-have appliances that add a touch of luxury to any home, since 1969. The South Korean tech giant has secured a spot on Consumer Reports' best TV brands for many years, and 2025 is no different, as the brand is still among the top five to deliver great picture quality, based on testing protocols conducted by CR experts.

Other reviews have also highlighted how Samsung TVs surpass what other brands have to offer, with CNET praising the company's S95F OLED TV after internal testing, for having the best image quality, glare reduction in bright environments, and superior contrast. RTINGS.com also subjected several TVs to rigorous testing and named the same unit from Samsung as the best overall. On top of that, it dubbed Samsung's S90F OLED (at a more budget price) as the best for its solid performance even in moderately lit rooms despite utilizing a more traditional glossy screen.

Meanwhile, based on customer feedback, most of the Samsung TVs on Walmart's website have accumulated a solid 4.5-star rating. Over on Lowe's website, Samsung's TV offerings also received high marks for quality, with one user remarking that the brand continues to deliver high-quality televisions that are durable.

Interestingly, Samsung failed to secure the top spot on Lifestory Research's ranking for the best TV brands for 2025. Sony topped the list with a 118.7 rating after a rigorous survey methodology that aimed to determine which brands have the highest consumer trust ratings. Samsung was a close second with a 116.5 rating, and both brands earned five stars, which meant the South Korean brand wasn't really far behind its main competition. 

We named Samsung the most reliable TV brand of 2025 after reviewing testing data, reviews, and consumer feedback presented by reputable technology and research-focused websites. Expert reviews were considered, even though they did not directly measure the durability of the units, but because they covered important factors, such as the quality of the television units compared to similar models by other brands. The reviews also included testing for display quality regardless of type — be it OLED, QLED, mini-LED, etc. Furthermore, they indicated whether the TVs rendered vivid images in different light settings, which is one of the considerations that would-be buyers make when shopping for a new unit.

In terms of customer feedback, we reviewed star ratings and feedback left by verified customers on two retailer sites, Walmart and Lowe's, to establish whether owners are willing to recommend Samsung TVs to other consumers. We also cited Lifestory Research's annual survey of thousands of television shoppers across the U.S. to get a clear understanding of how the general audience views Samsung as a TV brand. It is worth noting that the figures obtained by the independent market research agency do not just reflect brand performance but also the evolving consumer preferences on a yearly basis.