More Than 30 Years Later, This $.99 IKEA Item Is Still A Must-Have, According To Fans

IKEA is a household name in the furniture industry. The affordable retail giant is known for its customizable storage and organization options, versatile furniture lines, and sleek, modern designs that suit a variety of different interior decorating styles. But one of the most coveted IKEA gems isn't a sofa or one of their standout storage systems — and no, it's not even their world-famous Swedish meatballs. We're talking about the blue FRAKTA shopping bag, which retails for only $.99 and boasts an impressive 4.8 stars from over 8,900 reviews. With all the ways you can use this large carrier, it's easy to see why it has become not just part of IKEA's brand identity, but a cult classic for over 30 years.

You likely have seen people sport IKEA's massive FRAKTA bag, with its namesake embellished on the handles and its recognizable blue and yellow hues. The large, wide, multipurpose bag is typically used for shopping inside the store itself and in other stores as well. And thanks to the retailer's "The Giving Bag" marketing campaign this year, it has also become a versatile product with multiple uses, such as turning the IKEA bag into a beautiful picnic blanket or using it as extra reinforcement when moving homes. 

Clearly, customization is a major part of IKEA's entire brand identity, and the fact that you can quickly and affordably personalize basic IKEA furniture, just as an example, is proof that the company favors practicality and sustainability. The reusable FRAKTA bag is no exception. Many 5-star reviews explain that the bag is sturdy enough to carry heavier items, but it's also easy to clean. And according to those reviews, the famous blue carrier has been purposeful for everything from a laundry hamper to carrying heavy groceries. In fact, those without in-unit laundry can rely on the sturdy straps to transport clothes to and from laundromats.

Not only that, but the FRAKTA is especially practical for use around the house, such as recycling newspapers or plastic bottles. They're great for organization, too, helping with storing out-of-season clothing and shoes or bedding and pillows. If you spend time in the garden, you may use this as a tool to hold plants, pots, and compost, as one 5-star review notes. Alternatively, this massive bag also makes traveling and camping much easier. You can stash clothes, shoes, as well as camping, beach, or pool gear in it.