This Viral Home Is Full Of Pattern & Color (How To Embrace It Yourself)

Rachel Martino is a self-proclaimed maximalist queen and content creator who walks the walk. Her New York City loft is a kaleidoscope of color and pattern, pushing the envelope on what home interiors can be. Her apartment features a hodgepodge of loud wallpaper, bright pink floor-to-ceiling shelves, neon signs, and more. It's truly a one-of-a-kind interior with a story to tell. If you're inspired by her creation, channel maximalism in your own home by picking a palette based on your favorite bold colors and mixing in busy patterns on everything from wallpaper to furniture.

"You know what I never understood as a kid? How adults had their own apartments and their own houses, and they didn't make it super fun and colorful," the voiceover on Martino's TikTok says as she takes the viewer through the different areas of her vibrant home. She shows us furniture covered in varying materials — from velvet to wood to brass. She hangs a giant disco ball in her living room and leaf-shaped light fixtures in the dining room. Martino sprinkles in fun, unique features throughout the home including a suspended chair and a sliding arch mirror that reveals a hidden closet. It's an absolute treasure trove of eccentric, technicolor delight.

Annika Hinds, the woman behind the voiceover on Martino's TikTok, is another design-obsessed content creator with a bold, maximalist home. She shares an array of DIY tutorials on achieving a playful, unique interior design. These online personalities aren't the only ones moving toward a bolder interior style. There is a collective shift away from minimalism into a maximalist aesthetic. Expect to see an influx of this once-controversial trend that increases your home value, such as color-drenching, pattern-drenching, and statement décor infused with personality.

If you've existed within a safe, neutral color palette and design scheme, venturing into more colorful territory can feel intimidating. But you don't have to make the transition all at once. The key to an authentic, cohesive maximalist design is infusing your personality into every decision you make. That might look like a slow shift toward bolder design choices rather than a complete overhaul. Look to expert creators like Rachel Martino and Annika Hinds for inspiration — they're not afraid to embrace bright colors (look at all that bright pink) and busy or unconventional patterns.

Start small by locking in your colors. Lean into bold hues rather than creams and toned-down or earthy shades. Here's a clever trick for choosing a color palette you'll actually love that's tailored to your vibe: take inspiration from your favorite branding and packaging. Use a mood board to document your chosen hues — you can work patterns into it, too. Consider that you're cultivating a personal design aesthetic, just as an interior designer would.

There are a few ways you can approach incorporating these colors and patterns into the rooms in your home. Painting your walls or installing wallpaper is a manageable DIY that can make a major impact. You can mix different wallpapers, even in the same room, simply by making sure there's at least one color match — ideally something out-of-the-box or loud — across the patterns. From there, you can pick out bold furniture and quirky décor at your own pace, giving yourself time to track down pieces you'll always love. In the meantime, boost the whimsy in your interior design with ephemeral elements, such as eclectic or bohemian floral arrangements that allow you to play with no rules.