HGTV's Jeremiah Brent Launched A Collab With Target, And Here Are Our Fave Pieces

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Feeling inspired to elevate your bedroom? It might behoove you to know that popular interior designer and HGTV star, Jeremiah Brent, has launched a bedding collaboration with Target. The Jeremiah Brent Home collection, which hit stores in January 2026, has all the essentials for a good night's rest, including sheet sets, duvets, throw blankets, and pillows. Everything mirrors Brent's sophisticated and neutral interior decorating style at affordable Target prices.

"I've always believed that good design isn't meant to sit still — it's meant to be lived with," Brent explained in a Target press release. "This bedding collection is rooted in understated elegance, with an assembled, collected feel. Each piece was designed around the rhythms of real life — busy mornings, slow evenings, and everything in between," he concluded. The Queer Eye star's interior design aesthetic is contemporary chic with a strong influence of Art Deco. He's known for adorning homes with high-end pieces and blending old and new elements for a space that feels collected with an understated elegance, yet remains approachable for everyday living.

Brent's secret to home décor is less about trends and more about function, so you can expect his Target collaboration to reflect his modern-meets-timeless décor range that is sure to make a statement in the bedroom. The collection features stunning neutrals, subtle patterns, and moody, earthy shades. With designs that are understated yet classy, these pieces can complement a variety of aesthetics, including mid-century modern, transitional, and contemporary interiors. If you can't find the line in your local Target store, head online for the full collection.

There's something about the comforting and timeless elegance of floral patterns that can piece a room together so effortlessly. Jeremiah Brent is notorious for incorporating botanical-inspired prints in his designs, a nod to the beauty of nature that evokes calmness. Such is the effect of the Floral 'Palacio' cotton comforter set, which starts at $99 for a full/queen-size bed, and includes a comforter and two matching shams. The set comes in three shades: Beige, blue, and green, and features a small-scale vintage-inspired floral design.

According to the product description, "the breathable fabric of this product provides comfort while giving way to a lived-in look". The small-scale pattern gives you room to play around with the rest of the space, whether it's contrasting elements with large-scale wallpaper or incorporating an accent paint shade that ties the look together. While its design is great on its own, you can make your bed even more interesting by mixing patterns, like pairing the duvet set with a sateen sheet set from the brand in chalk raisin stripe or sand oliver stripe.

You can count on Jeremiah Brent's eye for subtle elegance, especially when it comes to fabric and texture. There are a variety of sheet sets starting at $50 for a twin. These are available in five choices of patterns: Chalk indigo stripe, chalk raisin stripe, clay scallop geo, and solid cream. The sets are made from pre-washed cotton sateen, so they have an ultra-soft texture. These linens are living proof that you don't have to drop a fortune on essential fabrics to curate a sophisticated space. By blending different fabrics and textures, you're on your way to creating a bedroom that's full of life and comfort, and embraces the trendy new take on cottagecore decor.

For layering, you may consider adding the Pointelle knit throw blanket to your cart. Retailing at $40, the throw blanket comes in two earthy shades: Sand and raisin, and features an open-knit, scallop design that's made from 100% soft cotton yarn with a ribbed border. This cozy throw is simple yet charming and will effortlessly add warmth when needed. For example, consider layering the woven design with the Channel rice stitch gauze quilt set from the line for added texture. The blanket's refined design complements pretty much every duvet set in the collection, but if you're fixed on the sheet and comforter set you already have, you should find that these blanket options can blend in seamlessly thanks to their earthy, neutral tones.