Joanna Gaines Rugs Are Muted And Timeless, Here's Similar Styles For Less At Costco

There's a reason why professional interior designer Joanna Gaines has become a household name over the years: her impact in design speaks for itself. From paint color perfect for a timeless kitchen to her own home decor brand, Magnolia, the HGTV star is clearly someone you can count on for sustainable styling advice. Specifically, her cozy rugs with muted hues are known to elevate a space. However, these stunning rugs can run up to $1,009, so if you're looking for a more budget-friendly option, it's easy to see why you'd compare other stores. Enter: Costco, where it's known to stumble upon affordable decor. And thankfully for fans of Magnolia home furnishings, the popular home store has a wide selection of living room essentials for a total makeover, including rug dupes that give you a similar effect as Gaines' timeless rugs.

You'd be surprised how instantly a rug can enhance a space. In fact, some interior designers think that something as simple as this detail can be the difference between an inviting living room and one that ages into a time capsule. To achieve a warm and inviting atmosphere, the way that a Magnolia rug might, Costco offers a variety of different styles, colors, and sizes of rugs for ultimate cozy vibes that stand the test of time, as opposed to trendy rugs that can make a home look outdated after a while. The best part? These rugs cost a fraction of Gaines' more pricey rugs.

When you're on a budget, finding affordable dupes is often the way to go. That said, you should consider the long-term payoff when it comes to a larger investment piece, which includes area rugs. Depending on the material, a cheaper rug may have wear and tear over time that isn't worth skimping on. After all, there's a reason why rugs can get expensive. Handmade rugs, as you'd see on Magnolia, are made to last, and it's a great selling point for those who want a beautiful piece that'll make a long-lasting impression.

The sold-out Ruth Sand Sage rug by Magnolia in the size 11'6" x 15', for example, retailed for $10,819, and is made from hand-knotted wool, rayon, cotton, and polyester from India. The price tag can be attributed to the handmade manufacturing of the rug, which is intensive and time-consuming. Beyond their artisanal beauty, these types of rugs are known for being durable and lasting for decades. 

But since Costco rugs aren't too far off the price tag of a fancy one from Magnolia, you don't really have to worry about them not lasting. For example, the Eden Area Rug from Costco originates from Turkey and is made out of polyester and polypropylene pile, which are known for their resilience even in spaces where there's frequent foot traffic.

Style-wise, there are many options at Costco that give major Magnolia vibes. Starting with the Safavieh Hamilton Area Rug, which is soft and muted beige with subtle patterns, this rug brings warmth to a space in a similar way. Similarly, the Berkshire Area Rug is a warm, terracotta beige that can add a pleasant tinge of color to a space.

One of the beautiful things about muted rugs in design is that they can complement a variety of different rooms. Whether they're used to make a living room more cozy and inviting, add dimension in a bedroom, or tie a dining room together, rugs with soft hues and muted tones become an understated piece in any space. These Costco rugs are handpicked to help you achieve the soft, understated luxury that makes rooms look put together effortlessly.

The Safavieh Hamilton Area Rug from Costco is a worthy lookalike to the modern design and hue of Magnolia's Pace Forrest Natural Rug and comes in almost the same size. Costco's 8' x 10' rug retails for $269.99, a major step down from Magnolia's $590 price point. Then you have the Junie Spice Multi Rug from Magnolia, which costs $359 for a 6'7" x 9' 10" and carries a familiar muted hue and fade-out effect similar to Costco's Nourison Briar Area Rug in the 6'6" x 9'6" size, which retails for $219.

In terms of styling, you can follow Gaines' advice by first considering the overall style of your interior decor along with the function of the space itself. "If your room is already full of color and pattern, consider a rug that's neutral and will complement your space rather than distract from it," Gaines explains in her Magnolia blog. Rugs should enhance the space, and muted rugs can help amplify a neutral room, but it's worth considering a rug with movement and texture to make it more inviting and avoid falling flat. Layering textures, colors, and patterns can make a room feel inviting while also looking collected rather than overly formal.