Not Samsung: This Washing Machine Brand Is Highest In Customer Satisfaction

Flashy smart features and sleek finishes on washing machines can easily grab your attention. Whether you're considering front-load or top-load washers, finding the right machine can be a challenge. However, long-term customer satisfaction often comes down to something far more practical, and that's reliability. How long the machine lasts, quality of performance, and ease of use are important factors when deciding on the best brand. 

According to data from the American Customer Satisfaction Index (ACSI) 2025 report, LG ranked highest in customer satisfaction for washing machines, earning the top score in the category and outperforming competitors such as Samsung and Whirlpool. When shopping for a new washing machine, the results indicate that the "best" appliance brand depends on the product category itself. Some companies that perform well overall may not necessarily lead in every individual appliance. Samsung, for example, performs strongly in broader appliance satisfaction ratings. They've earned high scores in many household categories, including dryers and vacuum cleaners. 

In the case of washing machines, however, it appears that LG has built a solid reputation and came out ahead. Many LG washing machines are designed to reduce water and electricity use, while simultaneously handling large loads effectively. Customers seem to agree that the brand excels at balancing efficiency, and performance, delivering high owner satisfaction.

One reason that LG may continue to perform well with customers is its focus on washer-specific technology. Instead of adding extra features to its models, LG uses inverter direct drive motors, which reduces the number of moving parts inside the machine. With fewer components, the machines produce less vibration and operate quietly, which contributes to lower wear over time. LG heavily promotes the AI-assisted washing system, too. This feature automatically adjusts water levels and wash motions based on the fabric type and size of your load. The ThinQ app also lets you monitor washing cycles remotely and get alerts, as well as download additional wash settings on compatible machines.

Owners have mentioned they enjoy the quiet operation, consistent cleaning performance, and longevity. Some have reported having their LG washers for more than a decade without any major issues. However, no appliance brand will receive consistent positive reviews across the board. According to customer reviews on ConsumerAffairs, some LG washing machine owners have reported frustrations with water sensing and repair experiences. App compatibility with certain models also seems to be questionable. As with any appliance purchase, individual experiences vary depending on the machine itself, along with factors such as maintenance over time and installation quality.

As long as you follow proper maintenance practices and avoid mistakes everyone makes when cleaning a washing machine, your LG washing machine should last a long time without worry.