It Was Popular In The Early 1900s — The Rare Tile Brand That Collectors Dream Of Finding

Tiles are a staple for many different kitchen and bathroom designs. Not only are they highly practical, protecting walls and floors from water damage, but they can also be aesthetically pleasing. There are so many tile designs to choose from, everything from plain neutral-colored tiles to more eccentric and colorful designs that we'll be seeing more of in 2026. Tile has been used in architecture for centuries in cultures across the globe. For that reason, there is a rich range of styles and traditions across the world.  Victorian and Edwardian tiles were popular from the mid-nineteenth to early twentieth century on the whole. Still, one brand in particular was highly desirable and is now sought after by collectors worldwide – William De Morgan.

William De Morgan was a ceramic designer renowned for his intricate painted style of tiles. His designs often featured wildlife and botanicals in bold and unapologetic colors. His tiles are now showcased in museums such as the Victoria and Albert Museum in London, as they are considered beautiful pieces of artwork. Because of this, finding a William De Morgan painted tile in a thrift store would be a highly desirable find for any collector. Depending on the specific design, his tiles can range from $100 all the way up to $1,000 for just one individual piece.

Unfortunately, the chances of stumbling across a William De Morgan in a thrift store are unlikely, as they are rare pieces. However, tips on how to spot valuable, high-end items like this that can help certainly don't hurt. Rather than searching at regular antique stores, visit auction houses that specialize in art and ceramics. You'll pay close to what the tile is truly worth, so don't expect a bargain, but it depends who else will be bidding on it on the day. 

If you think you've stumbled upon a William De Morgan design, a good way to authenticate your latest thrifting find is to look at the backstamp on the tile. Look for factory marks that feature either Fulham or Chelsea. In addition to Chelsea and Fulham, you may also spot marks that include 'De Morgan' or 'Merton Abbey'. It's also worth noting that some may not be marked at all, and assessment by a tile specialist may be required. If you do bag yourself a William De Morgan tile, there are lots of lovely ways you can display it at home. Incorporate it into a tile feature wall in a bathroom. Or, use it as a decorative coaster for a pop of color in a living or dining room.