The Popular Kitchen Storage Brand You'll Likely Be Seeing Less Of

Whether you use generic plastic food storage containers or name brands, you might always refer to them as Tupperware because of how ubiquitous the company has become since their start in the 1940s. For years, people have focused on clever ways to organize Tupperware as well as hosting parties in their own homes to sell the products. Unfortunately, the company officially filed for Chapter 11 bankruptcy proceedings on September 17th, meaning that this popular kitchen staple might be on its way out.

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These plastic containers don't last forever and there are sometimes signs you should get rid of your current set of Tupperware, but now it seems the company may not last either, despite its long history and previous success. Tupperware is looking to seek approval from the court to maintain its operations during the bankruptcy process. In a press release, the company's CEO and president, Laurie Ann Goldman, explained that Tupperware will continue trying to keep its employees and customers satisfied during this time. "Whether you are a dedicated member of our Tupperware team, sell, cook with, or simply love our Tupperware products, you are a part of our Tupperware family. We plan to continue serving our valued customers with the high-quality products they love and trust throughout this process," she said. Chapter 11 filings allow companies to reorganize themselves in an attempt to stay afloat under debt.

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Why Tupperware could be going under

Despite the popularity of Tupperware and even online hacks to save your food-stained plastic containers, the company has been having difficulties due to their previously successful marketing and selling technique, as well as steep debts to repay. While Tupperware parties were a unique way to generate revenue when the company started and for many years, it's not working in today's world.

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Unfortunately, these filings also showed that the company has over $800 million in debt. In the recent press release, Laurie Ann Goldman explained the decision to file for a Chapter 11 bankruptcy. "Over the last several years, the Company's financial position has been severely impacted by the challenging macroeconomic environment," she said. "This process is meant to provide us with essential flexibility as we pursue strategic alternatives to support our transformation into a digital-first, technology-led company better positioned to serve our stakeholders." While Tupperware hopes to keep hold of the company and continue its legacy, some of their lenders are seeking to change the filing to a Chapter 7, which would end Tupperware. This beloved brand is doing its best to continue providing jobs to sellers and high quality food storage to customers, but it might not be enough to keep Tupperware alive.

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