The Aldi Aisle You Should Never Skip To Score Home Decor Deals

There is one aisle in Aldi that is a treasure trove of weekly offers that keeps shoppers coming back, but it's not just the low prices that attract attention. Found in the center aisle of Aldi stores, this section features limited-time Special Buys that rotate weekly. Items here are focused on seasonal and lifestyle products, including plenty of home decor, though a few groceries do sneak in during seasonal times of the year. The aisle has earned a few different names. Although it's officially called the Aldi Finds aisle, it's more casually referred to as the "aisle of shame" or "Aldi's middle aisle", the latter of which is more commonly used by U.K. shoppers.

It's not difficult to find affordable home items to buy at Aldi in the aisle of shame, and despite the tongue-in-cheek name, this aisle has played a serious role in Aldi's growth. Nearly one in four households shop at Aldi, with over 40 million shoppers visiting Aldi stores every month in the US, so the retailer's strategy of using non-food items as impulse drivers to help it compete in the U.S. market has clearly worked for them. There are even growing communities on Facebook that share their discoveries from the middle aisle, their "moments of weakness" (impulse purchases), and the store locations of their favorite finds. One Aldi aisle of shame Facebook group has over 3.7 million members, with the second biggest group fostering a community of 1.8 million. 

In Aldi's aisle of shame, you can find anything from throw pillows and welcome signs to outdoor decor, like Aldi's ripple planters, which are a boho plant lover's dream, and Aldi's affordable patio table, essential for hummingbird lovers. Perhaps the best part: the home goods you'll find here are often similar to those you'd find at other retailers but at a lower price point. For example, Aldi stocks Independence Day throw blankets that cost $14.99, while Target charges nearly twice the price for similar seasonal throws when not on sale. 

Many of the items in Aldi's aisle of shame feel designer-inspired, with natural wood and textures, and muted colour palettes that reflect current interior styles. Shoppers are often able to find accent furniture like compact side tables, woven baskets, and wall art. During certain drops, Aldi has even stocked tiered plant stands and bamboo storage ladders. Their design focus tends to balance form and function, making household decor that is both aesthetically beautiful and useful. Aldi fans have admitted planning their store visits around these launches by checking out the weekly online ads, knowing they can pick up decor pieces to compliment any style and season. If you're not already taking advantage of Aldi's middle aisle, there's no shame in starting now.