What's The Most Popular Washer And Dryer Brand In The USA?

As with any major appliance purchase, getting a washer and dryer can be a stressful task. We rely on this pairing almost daily (especially with a large family), and since sets typically cost over $1,000, you definitely don't want anything that's a) a bad fit or b) poorly made and likely to break down. There's plenty to consider from a personal needs standpoint. You have a budget, certain clothing types and load sizes, and a routine that can affect which machine is the best product. With so many consumer segments, manufacturers diversify to connect to more buyers. We often see several different logos under one umbrella. And that may be a good reason to start the search for your next laundry equipment by researching the most popular washer and dryer brands. If there's a trustworthy and reliable appliance brand behind it, you can feel confident that you'll get your money's worth.

Tech features continue to transform as laundry units take on AI, smart home, and other integrations. What isn't changing are the names behind these evolving machines. The laundry appliance brands that are worth the hype today are the same ones that have been cleaning our clothes for decades. Long-established names like Whirlpool, Maytag, and Bosch continue to lead the way. Whirlpool and its brands, including Maytag and Amana, find success by catering to a broad selection of buyers with long-lasting, reliable machines. When it comes to top-rated machines, though, the field is wide open. Brands such as Samsung and LG are maintaining an edge in their respective niches with cutting edge features earning them high marks in customer satisfaction.

As the inventors of the first automated washing machine in 1948, Whirlpool is appropriately enough the most popular washer and dryer brand in the USA today. While the brand has existed since 1911, the range of brands under its umbrella, from the durable, heavy-duty Maytag machines to the more basic and budget-friendly Amana, offer something for everyone. Rather than focusing on gimmicks, the standard-bearing brand's approach has always been on making the laundry more efficient with better results. For instance, the company unveiled a unique 2-in-1 option in 2021 with a removable agitator. In Maytag's case, a key selling point is its impressive warranty, a crucial point to consider before buying a washer and dryer. With innovations like these and their substantial presence in the North American market, Whirlpool is well-positioned to maintain its leadership spot in the U.S.

Whirlpool is the most popular washer and dryer brand in more ways than one. According to Mordor Intelligence, it's the market-leading label. A blend of durable designs alongside a series of strategic partnerships have put Whirlpool a step ahead from a numbers perspective. And public opinion supports that success. In a Lifestory Research survey, Whirlpool and its Maytag brand took the one and two spot, respectively, among top-ranked laundry appliance brands. There's been some back and forth from one survey to the next, but these two have consistently held the top positions in the annual survey for several years.

Whirlpool is a dependable washer and dryer choice, but far from the only option in town when you need something long-lasting and high-performing. While it has built success on quality-made traditional machines, other innovators have been gaining consistent praise for their efforts. Pull up any random laundry product ranking, and names like LG, Samsung, and Speed Queen often lead the list. The NY Times listed LG, GE, and Electrolux models as its top choices. It's a similar story for Good Housekeeping, who ranked a GE as their top model, and Better Homes and Gardens and CNET rankings that primarily consist of LG and GE sets.

As makers of some of the best reviewed products, it's only right that at least a few of these brands get the appreciation they deserve from consumers. In the Lifestory survey, GE and LG took the fourth and fifth spots, respectively, while Samsung came up in seventh place. But the tech-forward Korean brands fared better in J.D. Power's survey. According to the global data firm, Samsung took the top rank in all three categories, front-load and top-load washers and clothes dryers. While Maytag took a close second among front loaders, it was LG that took the silver in the top-loading and dryer categories. Whirlpool brands remain the most popular as tried-and-true machines adapting to changing expectations. But if you're looking for more tech-savvy models to revolutionize how you do laundry, they're hardly the only sensible option capturing consumer attention.