What's The Most Popular HGTV Show In The USA?

Since the airing of its very first program in 1994, HGTV has come to be one of the most beloved networks on television. Along the way, it's also built a reputation for providing viewers with comforting shows that blend real estate with heartfelt storytelling. And when it comes to the network's most popular show in the USA that is still running today, "House Hunters International" makes quite a strong case for the spot. It just might be one of the best HGTV shows that have graced the screen as it stands out in terms of both cultural impact and loyal viewership.

It may not always be making headlines like flashier renovation shows, but the series is a long-running fan favorite as it almost always ranks among the network's top-performing programs and dominates in viewer engagement. Since its first episode in 2006, "House Hunters International" has become a favorite amongst HGTV fans. Not only does the show offer viewers a glimpse into the world of real estate, but it sprinkles a whole lot of travel and lifestyle inspiration on top of it. What's not to love about everyday people going on an adventure in search of their dream home in Tokyo or Paris? 

According to Parrot Analytics, "House Hunters International" is 16 times more in demand than the average television show in the U.S. as of May 2025. And yes, that means it's continuing to do very well — so well that it is in the outstanding tier for audience interest. And its popularity isn't just limited to the U.S. — it's performing quite well in countries like France, Canada, and Australia. In Canada, the show was also reported to have a demand 12 times higher than other series, which underscores its global appeal. 

There's a reason "House Hunters International" is so popular. The show isn't like any other on HGTV and gives viewers a glimpse into what it would be like for their travel fantasies to come true. The beloved HGTV show just might tap into a deeper psychological itch. Dr. Katie Blake, a licensed clinical psychologist, explains on her substack that we as humans are wired to seek out novelty. It's why traveling to a new place makes us feel inspired and refreshed. It leads many wanderlust-driven folks to fantasize about moving abroad for a new adventure. 

Of course, packing everything up in a few boxes and moving continents isn't usually a realistic option for most people. That's why "House Hunters International" is brilliant. It allows viewers to chase that emotional high over and over again. Whether it's the thrill of searching for an apartment in the bustling city of Tokyo or a castle in the Netherlands, the show offers escapism and hope. It's no wonder why it is consistently performing well in traditional viewership ratings and maintains a spot in the top 10 for weekly viewership. Viewers can't seem to get enough of the successful "House Hunters" spin-off. 

As one Reddit user perfectly put it: "Travel AND real estate all from the recliner." For others, the show really tapped into the psychological itch. Another commenter shared, "Love the show! Currently watching it! The show has helped open my hubby's eyes to the possibility of living abroad."

Whether you're into luxury home renovations, unconventional design challenges, or watching everyday, regular people shop for their dream homes after winning the lottery, HGTV has something for everyone. That's why we're letting you in on some of the runner-ups that still pack a punch. Averaging more than 800,000 views weekly, "My Lottery Dream Home" is a competitive runner-up to "House Hunters International." It's the perfect blend of inspirational storytelling, in which lottery winners shop for their everyday homes with host David Bromstad. 

Then there's the original "House Hunters," which often showcases some seriously bizarre homes. A favorite since 1999, it is the longest running show on the network, known for delivering dependable entertainment. Whether viewers love the mismatch in jobs and budgets or seeing homes all over the U.S., the show continues to resonate decades later. "House Hunters" is testament that staying power doesn't always mean over-the-top renovations or lots of drama. Sometimes, people are more than happy to just watch a normal family choose their next home. 

Another strong contender is "Home Town." The show has been loved by many HGTV fans since its first episode in 2016, which has led it to be renewed all the way through 2027. In its most recent season, the show averaged over one million views per episode. With hosts Ben and Erin Napier going around their hometown of Laurel, Mississippi, renovating homes and giving sound design advice, such as things to know before demo day, the show is both approachable and inspiring, making it another HGTV fan favorite.