What's The Most Popular Television Brand In The US?

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The average person spends a little over three hours a day watching television, according to Global World Index (via Datareportal). So it's no wonder people are always looking for the best prices and newest technology. With movie theater attendance declining and streaming services constantly turning out new content, people are keeping track of television brands now more than ever. Falling victim to the common mistakes everyone makes when buying TVs can be avoided if you do your homework. 

As you start looking to upgrade your television and thinking how to flawlessly integrate your TV into your living room, it's important to know what brands you can trust to deliver the best quality. And it might not surprise you that the Lifestory Research 2025 ranking of America's most trusted televisions named Sony the most popular TV brand in the US.

When it comes to name recognition in the electronics world, Sony has remained among the top brands for a long time. The company introduced us to groundbreaking innovations like the Walkman, CD player, and PlayStation — setting the entertainment standards for decades. But what makes its TVs superior to those of the other top brands, like Samsung and LG? For one, Sony has a strong dedication to research and development, creating and committing to the most advanced technologies in entertainment. Its Cognitive Processor XR has the ability to interpret how humans actually see images, creating one of the most immersive viewing experiences while optimizing color, contrast, and clarity.

If you talk to any movie buff or perpetual gamer, you might hear them rave about what's become the gold standard in premium televisions. OLED, or organic light-emitting diode, is a highly sought after TV due to the individual pixels that work independently from one another to display a wide range of vibrant, true-to-life colors and high contrast. This advancement in image quality has sparked massive competition among all the major brands, leading to Sony's introduction of the Bravia 8 II, an upper-mid-range model that the folks at Wired have deemed "the most immersive OLED" on the market. Sony's success with OLED is part of a broader trend in electronics, with LG and Samsung doing their best to offer their own versions of this desired format.

LG is widely credited for establishing the popularity of this new technology over the past decade with its OLED Evo televisions. And Samsung, while only recently switching over to the format from its popular QLED technology, has overtaken LG as the top OLED TV seller in North America (per ETNews). Samsung also reigned as Lifestory Research's top ranking for multiple years before Sony recently took the top spot — signaling that Sony's current offerings, especially with OLED, have given it an edge in consumer perception. It doesn't matter if you're having a full-blown movie night or just taking care of some easy decluttering tasks while watching TV — you won't be disappointed with a Sony TV.