The Vibrant, Happy Towel Trend That Is Taking Over Bathrooms Everywhere

They say your clothing choices say a lot about you, but so does your home decor. It shows off your preferred color palette, plus the textures, designs, and patterns you naturally gravitate toward. And while many might assume the home decor we're talking about is limited to furniture, wall paint, and art, it actually extends all the way to your bathroom towels. As it turns out, vibrant-colored and patterned bath and hand towels are becoming a thing, a trend many retailers are leaning into not only because they add a pop of color to an otherwise neutral bathroom, but because they also serve as a form of self-expression. Just ask Hilary Star De Roy, founder of the brand Royal Native. She literally seeks out towels with vibrant, beautiful patterns and turns them into clothing, explaining, "That is me in a towel," essentially suggesting that a towel she likes is a reflection of her taste and style.

Oasis Towels, a wholesale manufacturer and supplier of towels based in Beverly Hills, California, is one company calling vibrant towels the next big bathroom trend, saying "the day of simple monochromatic towels is gone," and that lively, bold patterns on bath towels welcome "expression and creativity through striking colors and complex designs." The company even suggests they "add a splash of personality and color to your space." Since Oasis Towels is a wholesaler, they likely have a good grasp on what's in and out based on demand and inventory. But they're far from the only ones. Plenty of big-name stores are rolling out beautiful, patterned towels for the bathroom, further suggesting that neutral towels are out.

While you can pretty much always find a brightly hued and playful bathroom towel at Marshalls or T.J. Maxx, since they carry a wide array of items, the fact that these towels are popping up on major retailer websites and store shelves says a lot. It only further supports that vibrant bathroom towels are officially a trend. Costco is selling the WelHome Jacquard Bath Towels, a 2-pack for $34, with a few options online that will give you some stunning bathroom decorating ideas, even if you're on a budget. Design options include Lattice Work, a Damask Medallion, Multi Stripe, Butta (currently sold out), and Ornate Scroll. The towel collection has already racked up nearly 50 reviews and earned a 4.6 out of 5-star rating.

Anthropologie is another retailer coming in strong with colorful and patterned options like the Eudora Cotton Towel Collection or the Maeve Cotton Patterned Towel Collection, both of which might be hard to pass up. To style a vibrant towel in your bathroom, let it be the staple piece. That means keeping the rugs and shower curtain neutral and letting the happy towels take over and grab the attention. Whether you go with stripes, checkered patterns, or bold colors, they're enough to stand on their own, and they'll keep you up to date on the current bathroom trend.