Whatever Happened To Zoom Interiors After Shark Tank Season 6?

Lizzie Grover, Madeline Fraser, and Beatrice Fischel-Bock started Zoom Interiors while finishing their educations at George Washington University. The trio of female friends studied architecture and interior design and came up with a dream to make furnishing homes easy and affordable through the power of the internet. With Zoom Interiors, clients can fill out an online survey about their design preferences and have a free phone or video call consultation before being sent a board with images of furniture and decorations. Changes can be made to the board and once a customer purchases the furniture, they are sent floor plans with suggestions for decorating their spaces.

Shortly after graduating from college, Fraser, Grover, and Fischel-Bock went on "Shark Tank" to help fund their budding business. Zoom Interiors made over $180,000 in sales during its first year, but the company only made $3,000 in net profits. With the help of a Shark, the three women hoped they could change the world of interior design.

What happened to Zoom Interiors on Shark Tank?

The Zoom Interiors team went into the tank seeking $100,000 for 20% equity. Fischel-Bock, Grover, and Fraser showed the Sharks before and after images from their clients, along with how much the rooms cost to design and furnish. Though the investors seemed impressed with the three women's finished rooms, they were also concerned that the majority of the company's net profits came from a commission for selling the furniture rather than the design service itself. The trio explained that only one out of every eight people who fill out the initial survey becomes a paying customer, and Kevin O'Leary questioned why Zoom Interiors doesn't charge a fee for the survey and consultation.

Grover, Fischel-Bock, and Fraser told the Sharks that they hoped to use the money to redesign the Zoom Interiors website, but they weren't impressed with this idea. Several of the Sharks chose not to make the company an offer, but Barbara Corcoran was interested. As long as the team agreed not to put the funding toward redoing their website, she would invest $100K for 33% of the company. Zoom Interiors took the deal and walked away with high hopes for their business.

Zoom Interiors' deal never closes after Shark Tank

Though the founders of Zoom Interiors were originally excited to work with Barbara Corcoran, they found she couldn't give the business the time and attention it needed. After five months of correspondence, Grover, Fraser, and Fischel-Bock pulled out of the deal. "She's such a busy lady," Fraser told Keystone Edge. "I think it was a bit much for her to take on at the time. Her staff is really incredible as well."

Despite losing their deal with Corcoran, Zoom Interiors was approached by Sean Rad, the founder of Tinder, who wanted to help them make an interior design appĀ that would help people decorate their dream homes. The women partnered with Rad, changed the name of their company to Homee, and secured over $2 million in pre-seed funding. Homee proceeded to raise an additional $5 million in seed funding. Eventually, the company rebranded again, changing its name to Hutch. While Homee featured a chat service, Hutch switched to a model that uses pictures of a client's room and makes a virtual 3D space for customers to redecorate, giving them a good idea of what their room will look like once it's designed. In 2017, Hutch received $10 million in Series A funding from Zillow.

Is Zoom Interiors still in business?

Because of the success of Hutch, formerly known as Zoom Interiors, Beatrice Fischel-Bock was named in Forbes' 2018 30 under 30. Though Hutch seemed to garner a lot of attention and raise millions of dollars, the company seems to have gone out of business. No posts have been made on Hutch's Instagram account since November of 2019. According to their LinkedIn pages, Lizzie Grover left the company in 2018, Madeline Fraser pulled out in late 2019, and Fischel-Bock left in early 2020.

Though the Hutch app still seems to be available on Google Play, recent reviews from the last two years warn others that the app only shows a blank screen or pulls up inappropriate advertisements when opened. Reviews from late 2019 and 2020 stated that when downloaded, the app wouldn't work at all or claimed the domain was for sale. Though Zoom Interiors had a promising start as it transitioned into Homee and Hutch, the company didn't last.

What's next for the founders of Zoom Interiors?

In 2020, Madeline Fraser started a new company, Gemist, which helps jewelers sell their products online. Gemist is currently in business and Fraser is acting as the chief executive officer. After leaving Hutch, Lizzie Grover, now known as Lizzie Grover Rad, started her own interior design studio. Last year, she left it behind to start her company, Grover Rad, which sells luxury women's clothing. Grover Rad aims to combine fashion with fine art in its clothing designs.

Beatrice Fischel-Bock joined Grover Rad and currently acts as a founding partner for the company. According to her LinkedIn page, Fischel-Bock is also working as an advisor for SAYge Link, a networking platform for women, and Robin Games, a mobile gaming business. Though the trio of women did not achieve long-term success with their unique interior design company, they have all moved on to new creative business ventures.