The New Lowe's Network That DIY Creators Should Absolutely Take Advantage Of

It's no secret that renovation fans look to influencers and online posts for valuable information. Recommendations from content creators are meaningful, even when it comes to items like budget friendly sofas plus-size content creators are loving. In the age of so much video content, a huge home retailer is launching a dream platform for DIY enthusiasts. Lowe's announced that it has created "The Lowe's Creator Program," a network for content creators to showcase design inspiration and home improvement best practices. The company called the platform the "first home improvement creator network" during its initial announcement. 

Members will post sponsored content in affiliation with Lowe's. They will be part of a community of creators that will receive mentoring and can earn funding for future projects. Users will show through videos and blog posts the journey of how they take the dreams that they have for their home, and turn it into reality. This allows creators to earn by including links to Lowe's products in their videos and receiving a commission based on how many users they inspire to purchase from Lowe's. In its announcement, Lowe's said that more than 17,000 creators enrolled in the Lowe's Creator Network beta launch. 

Technology plays a big part when it comes to finding exactly what one wants for their home. A House Digest survey discovered that the most popular source of design inspiration is Pinterest, with nearly one in four participants claiming it as their top pick. Roughly 17 percent of users said they turn to other forms of social media for inspiration, making it clear that the digital landscape is a widely used tool. So it's no wonder that Lowe's would turn to online resources to reach potential customers.    

Lowe's focuses on providing solutions for interior projects, including the Lowe's service that will help you design the kitchen of your dreams. However, the big box retailer is leaning into content creation with "The Lowe's Creator Program" to reach younger renters and homeowners who prefer to browse on their phones. YouTube sensation Mr. Beast is a part of the Lowe's Creator Program, which is sure to interest young viewers and bring them into the world of home improvement. He has already worked with the company on his own dedicated Lowe's storefront. With the introduction of "The Lowe's Creator Program," it will now be easier than ever to connect DIY-loving Millennials and Gen Z with expertise for creating their ideal space.