12 HGTV Star-Owned Home Stores Ranked By How Affordable They Really Are

If you're currently in the process of furnishing and refining your home, your favorite HGTV stars can be an excellent resource. No matter your personal style, there is an HGTV star who shares a similar creative vision. Not only can you seek their expert design advice, but several stars actually offer a curated selection of products for purchase. From Leanne Ford to Joanna Gaines, you can discover a significant range of decor options.

However, not every HGTV star has a budget-friendly catalog. Some storefronts lean more toward luxury, while others have several items that won't break the bank. We scoured each store's website and social media presence to determine the average price point of their least expensive goods, most expensive pieces, and the overall accessibility of their selection, which we go into more detail on at the end of the article. Whatever your budget may be, you might just find your next home item among these iconic storefronts, as well as HGTV star-approved design trends they use in their own homes.

12. Atrio Galerie by Jeremiah Brent

Jeremiah Brent is known for his sophisticated interiors, and his home store reflects his bespoke approach to design. He has a storefront called Atrio Galerie in Century City, Los Angeles, but don't start planning your visit quite yet. In the past, he offered a wide range of products – from around $30 for small gifts and accessories, up to thousands for vintage furniture. However, the store is now catered to exclusively high-end clientele, with no online selection at all. The collection is available to shop in person, by appointment only, which is the primary reason why his shop ranks as the least affordable on the list.

If you're ready to drop a pretty penny on an expertly curated interior, Brent's store might be a resource to consider. However, if you're designing your interior on a budget, Brent's selection is out of reach for most homeowners. Instead of shopping directly at his storefront, consider researching his recommended pieces instead. He told MyDomaine that small, decorative items can make a basic space look expensive: "Invest in big-ticket pieces, like sofas and chairs, that are timeless and transitional. Throw pillows and accessories can be less expensive and serve as a great opportunity to play with trends." This is another way HGTV's Jeremiah Brent decorates seasonally without spending a fortune.

11. Buck Mason Concept Store by Leanne Ford

Leanne Ford is the queen of all-white, cozy minimalism, and her collaborative storefront is a direct reflection of her famous style. Her husband is one of the founders of the menswear brand Buck Mason, and Leanne designed the Sewickley, Pennsylvania, location in her hometown. This store also sells some curated items by Ford, including pieces from her collection with Crate & Barrel. In her collaboration, the dinnerware starts at $19.95 per plate, and furniture stretches all the way up to $6,897.00. The high price point of most items from the Crate & Barrel collaboration puts Leanne Ford's storefront at number 11.

The Buck Mason store was named one of the Best Home Stores in America last year by House Beautiful, but that doesn't mean it's accessible for every price point. If you're looking for a thoughtful gift, there are beautifully curated, smaller items like candles and books. However, most of the affordable products are not home-related, and the home goods selection is limited. Crate & Barrel is a fairly high-end brand, reflecting Ford's intended customers. You might be better off following Leanne Ford's best tips for a timeless looking home, and sourcing decor from a more affordable source.

10. The Shop by Jasmine Roth

Although Jasmine Roth is known for her California-casual style, her recent move to Utah has brought about an earthier approach. Her store, called The Shop by Jasmine Roth, mostly leans Cali-chic, there are definitely organic touches peppered throughout. Jasmine Roth offers a very small, curated selection of products. Most of the products are furniture pieces that stretch from $399 to $4,700. The lack of smaller, more affordable items, along with the pricey range of luxury furniture, puts Jasmine Roth's shop at number 10.

If you are a massive fan of Jasmine Roth's style, you might find your perfect piece in her store. However, the minimal selection means that her catalog won't appeal to everyone. There's one item that, if it's what you're searching for, Roth has in several variations. This piece is the armchair! From swivel options to cozy corner chairs, there are more than a few stylish models. Overall, Roth doesn't have a large offering for those looking for affordable accessories for their home. Instead, her storefront seems tailored more toward a few key pieces of furniture over everyday accents.

9. Tamara Day's online shop

Tamara Day, host of "Bargain Mansions," has a store full of sophisticated furniture pieces. The Tamara Day online shop has both small and large-scale furniture pieces, but the prices are fairly high. Even the candles, one of the least expensive options, in the Tamara Day shop are quite pricey, starting at $38. The furniture starts at $328 and goes all the way up to $2,490. Although this isn't the priciest item on the list, the lack of affordable pieces makes Day's shop one of the least budget-friendly options, landing this storefront at number nine.

When it comes to furniture, most of Tamara Day's catalog is focused on modern pieces with iron frames and natural fibers. Her largest selection is of side tables, so if you're on the hunt for the perfect accent table, the site is definitely worth a look. Her new arrivals include large pieces of wall art, but the prices are between $275 and $625. Before dropping several hundred on an art piece, try snagging framed vintage artwork from a secondhand source. Those weird vintage art prints at the thrift store can be far more valuable than you think.

8. Laurel Mercantile by Erin and Ben Napier

Laurel Mercantile has several distinct sections: Scent Library (Erin's scent-based collection), Scotsman (Ben's woodworking shop), Home (Decor and general home goods), and Lifestyle (apparel, toiletries, and gifts). Ben and Erin offer a wide range of products, but home decor is one of the smaller sections on their website. However, it wins some affordability points because there are a handful of low-cost product offerings, like small cutting boards for $16. That being said, most of the products are in the above-$50 range across the board, with larger decor pieces going for over $100. Furniture is exclusively made-to-order. The presence of affordable accessories, but lack of home decor and furniture, put Laurel Mercantile at number eight.

This store is a great resource if you want to buy a thoughtful gift, but it isn't ideal if you're trying to furnish a home. Ben and Erin have curated a charming array of knick-knacks, but their Scotsman Co. catalog is the most extensive. Ben's love for woodworking is evident in the practically endless assortment of butcher block cutting and serving boards. If you're searching for hardwood boards that also look stylish on display, the Scotsman Co. section is worth a browse.

7. Magnolia by Joanna and Chip Gaines

Unsurprisingly, Magnolia by Joanna and Chip Gaines has — hands down — the largest selection of any storefront by an HGTV star. From faux flowers at $5, all the way up to 8-piece sectionals for $10,799, there is an offering at every price point. In general, they tend to lean luxury, but their massive selection earns them some bonus points, which places Magnolia by Joanna and Chip Gaines at number seven.

Magnolia's selection also stands out for the unique items in their catalog, like this Hotel 1928 Brass Bell or the Antique Inspired Magazine Rack. The vast array of vintage-inspired pieces is ideal for those who want to give their home a timeless touch. If you have friends or family who are fans of "Fixer Upper," a gift from Magnolia can be a thoughtful option. Their holiday collection is full of ornaments, dinnerware, table decor, and more. Magnolia is definitely not a store to peruse for large items if you're on a strict budget, but you might find some charming, accessible accessories.

6. Indigo Road by Egypt Sherrod

Indigo Road by Egypt Sherrod advertises itself as "where comfort & luxury align." This is a good indicator of the range of prices offered in her storefront. The cheapest products are vases, ranging between $25 and $30, and the priciest product is the Large Oval Dining Table for $2,475.00. While the largest items of furniture do range into the thousands, you can snag smaller items, like a stylish side table, for close to $100. The diverse price points on furniture and decor place Indigo Road at number six.

Although there are plenty of luxury pieces, Indigo Road is still aligned with everyday living. That means the average homeowner has a good chance of finding something that balances quality with value. If you do choose to order smaller items, be aware that they only offer free shipping for orders over $200. Whether you decide to peruse her catalog or purchase from more budget-friendly retailers, you can still benefit from Egypt Sherrod's hassle-free tips for updating your home.

5. Marrs Mercantile by Dave and Jenny Marrs

Dave and Jenny Marrs, hosts of "Fixer to Fabulous," have built Marrs Mercantile into a well-rounded shop offering apparel, home goods, and lifestyle items. What makes them unique is their inclusion of genuine vintage furniture, which adds long-term value and character to their collection. Their price range spans from ornaments priced between $2 and $7 — some of the most affordable items we came across — to high-end vintage furniture, including chests priced at over $6,000. While not every item falls into the home goods category, the store balances everyday attainability with luxury offerings that deliver exceptional quality, which ultimately earns Marrs Mercantile the number five spot on our list.

In addition to their online presence, they also operate two real storefronts in Arkansas. You can visit Marrs Mercantile in Centeron, Arkansas, and take a peek at the restored and renovated historic building. They also opened a second location, Marrs on Main, in Bentonville, Arkansas. This is a new retail space that highlights handcrafted pieces by skilled artisans. It is clear that the Marrs care about the story behind each piece, rather than selling mass-produced items. In an exclusive interview, Dave and Jenny Marrs talk about balancing vintage aesthetics with modern necessities.

4. The Jilly Box by Jillian Harris

Jillian Harris, known for her role on "Love It or List It Vancouver," created The Jilly Box as a curated collection of her favorite things, with an emphasis on adorable knick-knacks and stylish home accents. The most affordable home-related item is a set of soy taper candles priced at $12, while the priciest is a linen duvet set at $320. Overall, Harris' selection is well-priced, especially compared to other shops on our list, but since the collection focuses on decor, rather than furniture, it doesn't quite offer the same breadth. This ranks The Jilly Box higher in affordability than previous shops, but still places it in fourth.

The biggest downside to shopping The Jilly Box right now is that orders in the U.S. are temporarily suspended due to new tariffs. While this isn't a permanent restriction, customers will have to wait until import changes are resolved before placing an order. However, in the meantime, you can still browse and start building a wishlist of linens, dinnerware, and seasonal decor to snag once U.S. orders reopen.

3. The Novogratz by Cortney and Robert Novogratz

Cortney and Robert Novogratz, hosts of "Home by Novogratz," has collaborated with Amazon and Wayfair to create custom collections at accessible price points as part of their Novogratz line. The entire collection can be viewed on their website, with product links that take buyers to the Amazon and Wayfair sites. Because they are budget-friendly retailers, most of their products fall into a reasonable range — even the large-scale pieces like the Novogratz Brittany 82 Inch Futon Sofa Bed in Faux Leather is under $350. The caveat is that many of their pieces are no longer in production, which is why they are only ranked as the third most affordable storefront.

If you're interested in exploring their collection, the easiest place to shop is on Amazon. More of their pieces are in stock on Amazon, versus on Wayfair, where more items are sold out. They also have rolling sales and limited Prime deals on their Amazon storefront. In addition to indoor furniture, they also offer outdoor sets at accessible prices. For example, the Novogratz Wrenn 4-Piece Sling and Cushion Set is a great addition to a backyard entertaining space.

2. Angelo:HOME by Angelo Surmelis

Angelo Surmelis set out on a mission to create an attainable collection of home decor, so that anyone has the ability to create a space that feels personal without breaking the bank. At angelo:HOME, most of the furniture is no more than a few hundred dollars, with only a few pricier outliers. Coffee and console tables, for example, are less than $200. He offers an impressive selection as well, solidifying second place on the list.

In theory, you could furnish your entire home with items from Surmelis' collection. This is because he has items in almost every furniture and decor category. One of the biggest benefits of shopping on angelo:HOME is that the items include public reviews, so you can see how real customers rate the quality, durability, and overall value before making a purchase. For example, a highly-rated piece is the Storage Ottoman with over 80 reviews and a 4.6 average star rating.

1. Lamb & Co by Lyndsay and Leslie Lamb

We ranked Lamb & Co. as the most affordable shop on our list because their price range strikes a strong balance between accessibility and value. Their cheapest item, a small candle priced between $12 and $17, is among the lowest-cost products we found, making it easy for shoppers to purchase something stylish without overspending. Even their most expensive piece, a mango wood stool at $350, remains relatively affordable compared to similar designer offerings. With this approachable range, a decent variety of products, and the added bonus of free U.S. shipping, Lamb & Co. stands out as a budget-friendly option.

Lamb & Co. is constantly updating their storefront with new, seasonal additions. At the moment, they have more than a handful of autumn-themed arrivals, and their selection changes depending on the time of year. They also have a physical storefront in Snohomish, Washington, where customers can peruse their products in person. With their shop tailored towards both homeowners and tenants, the "Unsellable Houses" hosts reveal how to make your home feel less like a rental and more like a cozy residence full of personal touches.

How we ranked this list of stores owned by HGTV stars

It was crucial to ensure that each of these stores was active and the items were currently available for purchase. Once we determined that the storefronts were up-to-date, we compared the prices of the least expensive items to the most expensive items. We also looked at which stores offered a larger number of affordable items, as opposed to a clear focus on luxury pieces. Another consideration was the variety itself, i.e., total number of items available for purchase. From the marketing to the average price point, we were able to create a list of which stores by HGTV stars have the most accessible catalog.

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